Political Parties in South Africa Abgenia Rivoningo Hlophe Unravelling the Political Ideologies Associated With ANC, DA and AGANG. South Africa is constituted by three main parties at the forefront of the political spectrum, namely: The African Nation Congress (ANC), The Democratic Alliance (DA) and Agang. These political parties have formed their policies based on ideologies and principles which they believe will make South Africa a more successful country. It is incumbent upon one, as a citizen of the republic, to analyze the ideologies associated with each of the aforementioned parties. In an effort to address the analysis thoroughly, this essay will closely evaluate the political ideologies associated the ANC, the DA and Agang respectively. Foremost, to adequately comprehend the nature of the ideologies upheld by the ANC, DA and Agang, one must begin by understanding the concept of political ideology itself. Renowned author Andrew Heywood defines ideology as â€œa social-scientific viewpoint, an ideology is a more or less coherent set of ideas that provides a basis for organized political actionâ€¦â€ (2013:28). As it apparent in Heywoodâ€™s explanation of ideology, there is a close relation between the ideology of a political party and its actions. This relation will be evident in the partyâ€™s policies on matters ranging from service delivery to economic growth as well as building alliances. When the first democratic constitution of South Africa was set out in 1996, Section 19 clearly highlighted that any party that sets out to run for political office, must not infringe on the rights and freedom of the citizens of the country (Parliament South Africa, 2008). Primarily, this is a liberal ideological perspective. Specifically because liberalism views the individual as the most important element in society, thus stipulating that the freedom of the individual far exceeds the need for authority and control (Heywood, 2013: 32). Interestingly, one can note that all the political parties to be discussed display liberalism in their manifestos and policies. It must be observed that Liberalism will be an inherent ideology in light of these three political parties. The African National Congress (ANC)â€™s ideological stance As the Liberation movement that rose to ruling party, the ANC boasts on having conquered the struggle for the individualâ€™s freedom from oppressive laws. They are fundamentally a liberal party even though they also portray socialist ideals. The ANC displays the main elements of Liberalism which Heywood lists as individualism, freedom, reason, equality, toleration, consent and constitutionalism. Apart for being the first Democratic Party, ANC takes pride in having been under the leadership of the father of freedom himself, Former President Nelson Mandela in 1994.Nelson Mandela, and the ANC at large believe in freedom to a great extent, this is evident in the historic event of Mandelaâ€™s imprisonment on Robben Island. Furthermore, the ANC asserts a necessity to uplift the individual through its programs such as the Broad Based Black Economic Empowerment (BBBEE) law that aims to place previously disadvantaged individuals in a position of management. They also promise to ensure a better life for the individual by creating 6 million jobs by 2019 so that each person can be able to fend for themselves (ANC, 2014) Another aspect is that they are attempting to provide equality of opportunity through opening a gap in the entrepreneurial sphere by ensuring that 75% of goods and service used by business and industry are bought within the South African manufacturing sphere (ANC, 2014). That way, each individual, regardless of background can be involved in the economic sphere. The introduction of free public education ensures an equality of opportunity for all citizens. Furthermore, the ANC outlined in their manifesto that they are â€œto work with [their] allies and the people to move South Africa forwardâ€¦â€ (ANC, 2014). With the reasoning that an institutionâ€™s allies not only fund, but also influence its manner of governance, the ANCâ€™s liberalism can further be accentuated by its alliance with the United States (US) leader of the Liberalist party â€“ Barack Obama. In his visit to South Africa (SA) during 2012 and again in July 2013, the trade and investment opportunities between SA and the US were corroborated, resulting in an R7bn agreement towards renewable energy and a leadership program for the youth (News24, 2013). The ANC is also a socialist party. This ideology is characterized by six main issues which are community, fraternity, social equality, need, social class and common ownership (Heywood, 2013: 39). In laymanâ€™s terms, socialism involves economic efforts aimed at a group, specifically the entire populace of a country not individuals. ANCâ€™s socialist ideas are revealed through their continuous emphasis on collaborative efforts towards community upliftment. In the National Development Plan (NDP), the main aim is to reduce the levels of poverty in South Africa (ANC, 2014). There are programs put in place such as the food for all programme, which aims to feed the people in poor communities, the National Health Insurance to provide free basic healthcare, HIV/AIDS programmes (Butler, 2008). All these ideals by their ANC align with their foundational principles to create a better South Africa for all those who live in it as a brotherhood, as stated by the Freedom Charter of 1955 (South African History,2005). The Democratic Alliance (DA) and its ideological stance As it was unequivocally expressed when the party was formed, the DA is a liberalist party. In the framework for their manifesto, DA places much emphasis on an effective form of governance which, although limit, will ensure a better life for the individuals of South Africa. Since standing as the Western Cape Minister in 2009, The DA has become a member of the Liberal International and the Africa Liberal Network, which are both have formed with the intention to persuade and propose Liberal principles so that they prevail (DA Abroad, 2011). The DA strives to achieve a limited amount of interference by the government, which is a crucial component of liberalism (DA, 2013). This will promote the freedom of the individual above all other entities. They are a party that brings to the attention of the citizens, the flaws of government and regard this as a way to encourage people to give consent in issues that pertain to their government. Stated in their policy is that there should be â€œa limited number of political appointmentsâ€ (DA, 2013). Which comes as a response to the fact that, much of government expenditure that could be used on citizen, is dedicated towards paying salaries of the 11151 executive members of government under the ANC (South African Reserve Bank, 2013). In an effort to promote equal opportunity, the DA has suggested measures such as putting in place an oversight committee to help reduce corruption and increase accountability to the people (DA, 2013). Also, they will start graduate recruitment programmes to help create opportunities for young people regardless of background and social standing. The apparent strong leadership by women within the political party comes to represent their feminist views. Feminism promotes gender equality. The mere fact that the DA is led by women in parliament namely Lindiwe Mazibuko, as well in office by Helen Zille becomes indicative of a feminist views of the party. AGANG and its ideological stance. On February 12 2013, South African politics witnessed the birth a new political party platform by esteemed academic and activist Dr. Mamphele Ramphele. From its birth, Agang showed Liberal intent. In her launch speech, Ramphele urged South African individual to work in conjunction with the government they have elected to â€œbuild the nation of our dreamsâ€ (Independent News, 2013) Being an academic herself, Ramphele appealed to all South Africanâ€™s on the basis of reason, which is a deliberate liberal persuasion. She says â€œour rallying cry during the struggle for freedom was for the people to governâ€ showing that she recognizes the individual as being the one to give consent to government in how the country should be governed. In conjunction with that, she laments the fact that the greatest number of people who are unemployed, of the 60percent, the majority is youth. It is further suggested that opportunity for education should be created for all people by radically altering the education system. That can be done through the introduction of higher pass rates, eradication of mud schools and improvement of infrastructure (Agang SA, 2014) The empowerment of the individual is suggested through the plans to create incentives for companies who invest in rural communities, changing the tax system to favor entrepreneurship (Agang SA, 2014) Ultimately, Agang is purely liberal and classically appeals to the reason, consent and freedom of the individual while working with the government. In retrospect, the African National Congress (ANC), Democratic Alliance and Agang have great similarities in their approach to politics, all which are justified in terms of the constitution. The variation then exists in the implementation of their ideology when drafting policies. Thus, this solidifies the paramount importance of ideologies in a position of power. Proving that even though, it is all but a matter of perspective, whether it being liberal, socialist or capitalist, ideologies are the foundation of any political action by the ANC, DA and Agang. Bibliography Heywood, A. 2013. Politics. United Kingdom: Palgrave Macmillian. Butler, A.2005. How Democratic is the African National Congress? Journal of Southern African Studies Volume 31 (No. 4) : pp. 719 -736. Rowland C. Jones J. Recasting the American Dream: Barack Obama keynote address to the 2004 Democratic National Convention. Quarterly Journal of speech Volume 93 (No. 4): pp 238 â€“ 250. ANC. 2014. ANC [online] Available from www.anc.org.za/list.php?t=Manifesto [ Accessed; 13 February 2014] Kondile, K. (2013) ANC: Obama visit strengthened US- SA ties. News24. [online] 01 July. Available from www.news24.com/SouthAfrica//ANC-Obama-visit-strengthened-US-SA. [ Accessed: 15 February 2014] South African History organization. 2005. [online] Available from www.sahistory.org.za [Accessed: 18 February 2013] South African Parliament. 2005.[online] Available from www.parliament.gov.za Democratic Alliance SA. 2014. [online] Available from www.da.org.za. [Accessed: 16 February 2014] South African reserve Bank. 2013. â€œGovernment finance statistics of South Africa; 1994 â€“ 2013.â€ [online]. Available from www.resbank.co.za [Accessed: 18 February 2014] Independent Newspaper. (2013). Mamphele Ramphele full launch speech. Independent newspaper [online] 18 Feb 2013 15:44. Available from www. Independentnews.co.za [accessed; 18 February 2013] Agang SA. 2014. Policy. [online] Available from www.agangsa.org.za [Accessed; 18 February 2014] 1
An internal analysis of Pepsi reveals some core strengths and weaknesses. Their strengths include a broad product line and great reputation, number one maker of snacks, and they sell three products through the same distribution channel. Pepsi, Gatorade, and Tropicana share production capabilities which aids in the reduction of costs, improves efficiency, and smoothes out the impact of seasonal fluctuations in demand for a particular product. On the other hand, Pepsi has some weaknesses that include Pepsi products that do not bear the company name, a lack of brand awareness with some of their products, and a majority of their sales comes from the U. S. market and about 1/3 of their sales is from Frito-Lay. In Pepsiâ€™s external environment they encounter a few opportunities as well as some threats. Opportunities that they can take advantage of include the increasing trend towards healthier food, noncarbonated drinks which are the fastest growing part of the industry, and international markets that they have not yet tapped into. However, Pepsi faces threats from several competitors such as Coca Cola and Kraft Foods due to Pepsiâ€™s broad product line. In addition, since sales from Frito-Lay makes up a large portion of their profits, a downturn in the market will pose another threat to them. Pepsi uses a diversification strategy that is keyed towards product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. Most of PepsiCo brands have achieved number one or number two positions in their respective food or beverage categories through these strategies. Furthermore, their management has a proven ability to capture strategic fits between the operations of new acquisitions and its other businesses. They have also formulated three divisions that are comprised of PepsiCo Americas Foods division, PepsiCo Americas Beverages division, and PepsiCo International in order to increase efficiency in each area. In 2008, a new element in their corporate strategy was product reformulations to make snack foods and beverages healthier. This was a step in the right direction. It is very important for Pepsi to respond to the current trend of healthier food and drink options.Coke and Pepsi They should introduce a wide variety of noncarbonated beverages, such as water and orange juice, to the U. S. and abroad to increase their market share and maintain profit growth. They can utilize their Power of One strategy in international markets, where their Frito-Lay brand is doing very well, to encourage the purchase of their beverages. When Pepsi acquired Quaker Oats it was a smart move to be able to offer consumers less fattening snack foods. They should provide such alternatives through their Frito-Lay brand as well. If Pepsi implements these recommendations it will help ensure their top spots in the food and beverage industries.
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